The Growth Project: A Social Commentary on Price and Priceless
Drawing on Michel Foucault’s notion of biopolitics, The Growth Project explores how life becomes entangled with financial logic, revealing that both ecological and economic systems follow cycles of growth, collapse, and renewal.
At the heart of the exhibition is a dialogue between two artists from different cultural and geographical contexts: Oxana Akopov (Los Angeles) and Victor Tur (Miami). Akopov works with symbols of American culture and identity, reimagining them through a conceptual lens that highlights freedom, belonging, and the cost of transformation. Tur approaches the theme ecologically, using living materials such as moss, grasses, and organic textures to render his ideas physically tangible.
Video works record the transformation of the dollar sign, while installation extends this process into physical space. The familiar emblem of currency appears not as a fixed sign of power but as a fragile form subject to growth, erosion, and eventual decay. In this way, ruptures such as the Los Angeles wildfires of early 2026 are inscribed into the work, underscoring that natural and financial structures persist in cycles of renewal and loss, despite catastrophe.
A darkened room, echoing Plato’s Cave, reveals currency as shadow, an illusion of wealth that obscures deeper truths about the foundations of life.
At its core, the project is a social commentary on the ongoing interplay between price and value, urging viewers to reconsider what holds true significance. By placing economic symbols and organic matter side by side, Akopov and Tur create a living metaphor for our time: a reminder that resilience and renewal are not abstract ideals but part of the fragile equilibrium that defines our age.
Julia Sysalova
Curator, Critic – AICA Member
Vice President, Institute of the Mediterranean Culture
Research Fellow, European Communication Institute