The Growth Project: A Social Commentary on Price and Priceless
The installation delves into the complex relationship between human-made financial systems and the organic, self-regulating processes of natural world, and their inevitable conflict when faced with the fundamental truth: behind the illusion of choice, true wealth lies in air, water, and land—the essential resources that sustain life.
At its core, this project serves as a social commentary, offering a fresh perspective on the ongoing interplay between price and value, prompting viewers to reconsider what holds true significance. It offers a layered approach, reflecting on personal and collective fears of survival, through a combination of biological art objects, photography, and video installations.
This installation reveals how biosphere gradually intertwines with and transform monetary symbols—from familiar currency signs to abstract representations of importance. This organic growth and decay reflect the fluid, often overlooked relationship between civilization and nature, where the latter becomes the arbiter of value. By archiving and diary-keeping their process, the artists highlight the fragility and impermanence of human systems.
A dark room, like Plato's Cave, reveals that currencies, our symbol of financial wealth, are shadows and mere illusions—projections that obscure the essential truth about the foundation of life.
Central to this thought-provoking dialogue are two visual artists: Oxana Akopov from Los Angeles and Victor Tur from Miami. Akopov approaches her art from a conceptual standpoint, drawing deeply from American symbolism and cultural narratives, she explores themes of freedom, personal identity, resonating on both a personal and collective level. Tur, on the other hand, adopts an experimental stance. His spatial installations incorporate living materials—plants, moss, and grasses—creating immersive, meditative experiences that speak to the resilience and beauty of life.
Their collaboration offers a complementary perspective on the role of the Artist as a Creator. Like money, which must be earned continuously to sustain life, these plants—once self-sustaining in nature—are now dependent on human care for survival. This reflects the unending cycle of our life under economic systems: constantly striving for sustenance, yet never truly achieving freedom.
The Growth Project is a call to awaken from the illusions of wealth and importance that dominate modern life. Through their critique of these systems, Akopov and Tur invite us to reconsider what is really priceless. In the end, it is nature’s resources—not human constructs—that sustain us..